Finders Keepers the Label has evolved into one of the world’s most sought after fashion labels for its effortlessly polished style. Since its inception in 2007 by Australian Fashion Labels’ Creative Director Melanie Flintoft, the label has stuck true to its ethos of providing attainable high street designs in quality on-trend shapes and fabrics. Therefore, the Finders Keepers girl is varied in her individual aesthetic, yet all stand united due to their confident and playful take on fashion.
The label has caught the attention of multiple celebrities and style icons, who frequently select Finders Keepers for their press photos, editorials and public appearances. Among them are Jessica Alba, Kylie and Kendall Jenner, Kourtney Kardashian, Jennifer Hawkins, Iggy Azalea, Jessie J, Whitney Port, Demi Lovato and Bambi Northwood-Blyth, as well as an army of some of the most influential bloggers from around the world.